T3L Group acquires Poul Willumsen

To strengthen our European position in the market of personalized products, we are happy to announce that we has acquired the Danish company Poul Willumsen.

6/28/2023

Danish company Poul Willumsen

Pursuing its strategy to strengthen its European position in the market of personalized and promotional products, the group is happy to announce that it has acquired the Danish company Poul Willumsen p/s. via its subsidiary Jalema B.V. Poul Willumsen p/s has for more than 40 years produced and marketed gift items, primarily key rings and money banks for the European, North American, and Japanese markets.

Managing Director Loet van de Kimmenade of Jalema B.V.

"Jalema being a full-service production company with a strong expertise in injection molding and knowledge of sustainable materials, this move will bring significant strategic and operational synergies between the Poul Willumsen business and the other business areas of Jalema and the T3L Group worldwide.”

T3L Group CEO, Kim Berg, announced

“For both our branded and non-branded activities this acquisition not only represents great business opportunities, but it is also another important reinforcement of the industrial excellence and market leadership that our customers praise. I would like to thank Bo Willumsen for giving us the opportunity to expand the business that his family has founded.”

Changes

All machinery is presently moved to the Jalema premises. Deliveries, sales, and customer support will remain in full service throughout the move with no discontinuation.

For further information:
Loet van de Kimmenade – Jalema B.V. – lvandekimmenade@t3lgroup.com
Poul-Wilumsen.com – Jalema.com – Djois.com